Alyssa Fenoglio is marketing & digital executive known for her unique perspective bridging technology and business, preparing healthcare organizations for the future. With two decades of dynamic commercial experience spanning multiple continents and industries, she is currently steering Teva's global digital, data, AI, and CX transformation to enhance customer engagement and drive competitive advantage. Her diverse background – from pharmaceutical sales at Alcon, to P&G brand management, to launching a CES-awarded digital health startup brand – fuels her bespoke approach to transformation. A member of Chief and advisor to the World Federation of Advertising and Klick AI Councils, Alyssa is a purpose-driven leader, passionate about empowering people to take control of their health and future. Alyssa holds a Bachelor of Science from Texas A&M University and a Master of Business Administration from the University of Southern California.