At Frontiers Health 2024, Burcak Simsek, Global Lead for Contraception in Women’s Healthcare at Bayer, was interviewed by Anastasiya Markvarde, Senior Innovation Manager at EVERSANA, to discuss WOMEN I Bayer, an impactful initiative designed to close the knowledge gap in women’s health and address persistent misconceptions and stigmas.

Through its campaign, "Anything but Normal," the platform aims to educate women about their health, empowering them to make informed decisions and reach their full potential. Burcak also took part in the deep-dive session, “Advancing Women’s Health Innovation: The Time is Now”, where she joined other industry leaders to discuss innovative approaches to bridging gaps in women’s healthcare.

Watch the interview